Inviting Canadians to Believe

In recognition of sport and culture as pillars of the Vancouver 2010 Winter Games, Bell has launched a unique fundraising program benefiting Own the Podium 2010, OTP is a national sport initiative aimed at helping Canada’s athletes to be the top medal winners at the Vancouver 2010 Olympic Winter Games and to place among the top three at the 2010 Paralympic Winter Games.

For the first time in Olympic and Paralympic history, Bell has brought together Canada’s top talent to produce a Games-inspired music video chronicling the journey of Canada’s athletes on the road to 2010.