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Paralympic sports - 09. May 2007.

Watch Visa Paralympic World Cup on ParalympicSport.TV

Bonn, Germany - The third Visa Paralympic World Cup will not only excite spectators at the competition venues. For the first time, sports fans around the world can watch top quality BBC footage of one of Paralympic Sports' biggest annual events on the International Paralympic Committee's (IPC) internet television channel: www.ParalympicSport.TV.

More than 340 athletes from 47 countries will participate at this year's Visa Paralympic World Cup, which will take place in Manchester, Great Britain, from 7 to 13 May. The seven-day event begins the countdown to the Beijing 2008 Paralympic Games for many of the world's top Paralympic athletes, including Danny Crates, Oscar Pistorius and Natalie Du Toit. The Visa Paralympic World Cup will once again feature four sports: Athletics, Track Cycling, Swimming and Wheelchair Basketball.

In the lead up to the event, ParalympicSport.TV will show BBC highlights from the past two VISA Paralympic World Cups in 2005 and 2006. On Sunday 13 May, 15:45-17:45 (GMT), ParalympicSport.TV will broadcast live BBC coverage from the Athletics events and show highlights from Wheelchair Basketball, Swimming and Cycling competitions. On Tuesday 22 May, ParalympicSport.TV will broadcast a one-hour BBC Worldwide international highlights show with all the best action.

ParalympicSport.TV presents high quality broadcasts 24/7 free via the Internet and can be accessed 'on demand' at a convenient time.

"Now fans and future Paralympic athletes around the world can watch VISA World Cup action," said Sir Philip Craven, IPC President, who was in Manchester to open the event. "The IPC is proud to be a pioneer in Internet television. We urge you to tune in this week for some real excitement."

VISA has supported ParalympicSport.TV as a presenting sponsor since its launch at the Torino 2006 Paralympic Winter Games.

"With the introduction of ParalympicSport.TV, Visa helped the IPC establish a new standard of broadcast coverage for Paralympic Sport," said Tom Shepard, Executive Vice President, Global Merchant Partnerships & Sponsorship, Visa International. "With this innovative broadcast medium, the IPC and Visa gave people worldwide the ability to watch live broadcasts or see the coverage 'on demand' at a convenient time. Thanks to this new medium more fans than ever will be able to experience the action and excitement of this great event.

At the Torino 2006 Winter Paralympics, the IPC's Internet television channel was watched by over 70,000 viewers from 105 countries, watching an average of four and a half hours during the Winter Games. The majority of viewers came from the USA, Italy, Canada, Germany and Japan. The channel also drew a 5% increase of new viewers every day.

For more information about the Visa Paralympic World Cup, please visit the official website at www.visaparalympicworldcup.com
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