The Tour hopes the channel will become the destination for women’s tennis fans across the globe, enabling fans to communicate with players on a deeper and more personal level.
The SuperFans platform will give fans an unprecedented insight into the lives of players, on and off the court, providing a single destination for real-time aggregated and consolidated social media feeds, such as Twitter and Facebook.
Fans can either look through all player updates or filter their view by a group or an individual. Any videos and images that the players attach to their social media updates through channels such as YouTube and Flickr will also appear on the site.
“The social media revolution has enabled professional athletes like myself to have a more meaningful two-way dialogue with fans,” said Maria Sharapova, the most followed female athlete in the world. “I love the SuperFans concept, as it makes it easy for fans of women’s tennis to hear from us and talk to us.”
The channel will be available on both digital and mobile platforms using Sony Ericsson’s social media expertise.
Check the site here: www.wtasuperfans.com
