Installed as the Official Sports Nutrition Partner of England Netball, Lucozade Sport will supply the national squads with a range of contaminant-tested sports nutrition products that will play an integral role in their preparation, performance and recovery from training sessions and matches. As part of the new relationship, representatives of England’s elite squads will also be working with Lucozade Sport and the Lucozade Sport Science Academy (LSSA) to further advance the knowledge and understanding of the role that sports nutrition plays specific to the sport.
“‘Lucozade Sport is the leading supplier of sports nutrition products in this country,” says Karen Rothery, England Netball’s Commercial Director, “and we are delighted at its involvement with England Netball. Optimum nutrition and hydration are vital for athletes to perform at their peak, and we look forward to working with the team at the LSSA to help improve and promote their product ranges.”
The partnership will run for an initial one year period and will allow all England Netball members to qualify for a 10% discount on all Lucozade Sport products purchased via the Lucozade Sport portal at www.englandnetball.co.uk . Members will also benefit from regular updates on the latest developments in sports nutrition via the England Netball website, Netball magazine and membership mailings.
Commenting on the relationship, John Brewer, LSSA Performance Director stated, “In a commitment to back sportsmen and women across many disciplines, we are delighted to be supporting England Netball. Lucozade Sport is uniquely placed to actively address the contamination concerns and nutritional needs of netballers by batch testing our products to help ensure that they do not contain WADA-listed prohibited substances or compounds. We look forward to establishing a close relationship with England Netball members so that we can ensure we have the information required on the specific nutritional needs of this demanding sport to continue to develop products that help maximise sporting performance.”