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Triathlon - 25. May 2007.

ITU Annouces new U.S. TV Deal

The International Triathlon Union (ITU) announces today a new deal with major U.S. broadcaster, Fox Sports Net (FSN), to telecast its World Cup series. Covering four races, the FSN debut features the Mooloolaba BG Triathlon World Cup from Australia airing on Tuesday, July 3 at 3:00 PM local.

Three more races air on consecutive Tuesdays at 3:00 PM local, showcasing the Ishigaki world cup from Japan, the Lisbon world cup from Portugal and the Richards Bay world cup race from South Africa.

“This deal marks an important step forward in our media strategy,” stated ITU Director of Media and Television, Brian Mahony. “Our goal is to distribute the world cup series as widely as possible and the U.S. is an important market for us.”

This latest agreement, which guarantees a minimum clearance of 50 million U.S. homes, comes at a good time for the ITU, which has recently announced deals in several countries including Russia, Greece, Croatia, Sweden, Italy and India.

The ITU television series consists of an hour-long show from each of the BG Triathlon World Cup and World Championship events. The show is currently broadcast in over 117 countries on major networks including ESPN International, BBC and Sky sports.

Airing the show in the U.S. has a personal significance for triathlon - the sport was founded in San Diego in the early 1970’s.

“Giving triathlon visibility in the birthplace of the sport is an important step forward for us. This deal will help the sport and our athletes gain recognition in one of the world’s major sports markets,” said Loreen Barnett, Executive Director of ITU.

“FSN looks forward to working with the ITU to bring the BG Triathlon World Cup to the U.S. audience,” said FSN Acquisitions Manager Josh Oakley. “These tremendous competitions are the perfect showcase for U.S. sports fans to catch an early glimpse of athletes they will see racing in next year’s Summer Olympics in Beijing.”
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