In the Sport and Leisure Category, The FA's Girls United campaign (World Cup China 2007) beat off competition from Adidas, Electronic Arts, Shine PR, Weber Shandwick and The 2014 Winter Olympic Bid.


In addition, The FA and Wembley Stadium publicity teams were shortlisted and given honourable mention in three categories for their efforts in turning around the media opinion of Wembley for The FA Cup Final opening in March.

FA PR Manager Alex Stone collected the Girls United award and said: "I'm delighted that we have won this award. Women's football is a relatively minor sport in England but we have made great strides this year and brought the sport to the masses. It remains the fastest growing women's sport in the UK.

"The competition in this category was extremely high and I'd especially like to pay tribute to my colleagues here tonight from Wembley Stadium.

"It's difficult to get recognition working for The FA and Wembley because - in football - you can never please all of the people, all of the time.

"So this award means a lot to us and our colleagues back home in London. Many of them cannot be here tonight, as you can probably imagine it's another very busy time for The FA!

"So thanks to the judges for choosing us and everyone else for your appreciation tonight."