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In a Partnership with The Keep A Breast Foundation, etnies is Donating Proceeds from its Holiday Boot to KAB

LAKE FOREST, CA (Oct. 15, 2010) – etnies is continuing to wage war on breast cancer! For more than five years, the action sports brand has partnered with organizations in the fight against breast cancer. In 2010, etnies is fighting proudly alongside The Keep A Breast Foundation, a non-profit organization dedicated to helping eradicate breast cancer by exposing young people to methods of prevention, early detection and support.

Womens sport report-product review. Boots by Etnies

What a great cause!!!!
The grey boots are fantastic quality, my daughter loves them, stylish, trendy, all her friends comment on them when she wears them out.
A two button design down the side, inside is a soft material lining.
Well worth buying for the winter ahead and every season after.

By collaborating on the grey Holiday boot in etnies’ girl’s holiday 2010 collection, etnies and KAB are taking the steps to get closer to winning the war. Five percent of the proceeds from the boot’s sales will go to KAB, with a guaranteed minimum donation of $5,000.

“This etnies boot was designed to kick some breast cancer arse!” said Don Brown, senior VP ofmarketing for etnies. “By partnering with our friends at Keep A Breast, etnies can help in creating awareness, prevention and hopefully one day complete eradication of this lifethreatening disease.”

The stylish zip-up or pull-on grey boot has large button detailing, straps and a suede upper. Inan all grey colorway, the Holiday KAB boot features contrasting hot pink— an edgier version of the traditional pink color of support for breast cancer —stitching of the KAB and etnies logos on the outer heel.

"Keep A Breast feels the best way to reach young people with important information that can possibly save their lives is with brands they already love,” said Kimmy McAtee, PR and Marketing Manager of The Keep A Breast Foundation. “When etnies approached us to do this boot we were so excited to have a partnership with a brand who targets young people interested
in fashion, music, action sports and sustainable practices ."

The etnies Holiday Keep A Breast boot will be available starting this month at retail stores and etnies.com, just in time for Breast Cancer Awareness Month.
Check etnies.com for additional info on the etnies girl team.

About The Keep a Breast Foundation:
The Keep A Breast Foundation™ is a 501 (c) (3) non-profit organization. Our mission is to help eradicate breast cancer by exposing young people to methods of prevention, early detection and support. Through art events, educational programs and fundraising efforts, we seek to increase breast cancer awareness among young people so they are better equipped to make choices and develop habits that will benefit their long-term health and well-being.

About etnies:
Established in 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today etnies’ vision, led by owner and skateboarder Pierre-Andre
Senizergues, is to remain the leading action sports company committed to creating innovative products that provide the most style, comfort and protection possible. etnies stays true to its roots by sponsoring a world class team of skateboarding, surfing, snowboarding, moto x and BMX riders and continues its dedication by giving back to each of these communities.

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