The inaugural Sky Sports Women's Cricket Week begins on Saturday - and Charlotte Edwards knows just how important it is for the game.
Edwards, who retired from international cricket in May, has been in the Sky commentary box for England's series with Pakistan, and will be helping cover the three T20Is between the two teams, live on Sky Sports during Women's Cricket Week.
"It's a vitally important and great initiative at Sky, and something I'm really proud to be part of," said Edwards.
"I would've loved to been a 12-year-old girl now with a week dedicated to Women's Cricket and three games on Sky. I would probably have been glued to the TV.
"I know I probably did it the hard way, but I take a lot of pleasure from how the game has grown in the time that I have been playing.
"I was lucky enough in my role as captain to go into schools and get children motivated about cricket. It was always a huge responsibility of mine, and I know the team as a whole take real pride in that as well.
"With a successful England side, Sky continuing to cover the game, and with the World Cup next summer, this is an enormous opportunity for the game.
"That's a really powerful thing to be able to tell a young girl - that there's a career in the game now and I'll be doing all I can to give them the opportunity to play and get as much pleasure out of the game as I have."
A successful England team is exactly what Edwards left behind after her 11 years as skipper, with England convincingly beating Pakistan 3-0 in the recent ODI series, Heather Knight's first as captain.
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