The British Handball Association has launched a new logo which will better reflect the excitement, speed and dynamism of the sport as Great Britain prepares for the London 2012 Olympics.
The new identity, which was developed by world-renowned company Saatchi & Saatchi Design, is aimed at attracting a younger audience to handball and is part of plans to raise the profile of a sport which is hugely popular across the world.
The new identity will see the phasing-out of the previous blue roundel logo, which has been in existence since the BHA’s creation in 1968.
Commenting on the new design Paul Bray, BHA Communications Director, said: “The new identity portrays speed, excitement and power, and is designed to appeal to a wide audience, but especially young people.”
“We have been extremely fortunate to secure the services of one of the world’s leading design agencies, Saatchi & Saatchi Design. The project was made possible by Saatchi’s vision and its desire to challenge itself by creating an identity for an Olympic sport’s governing body in the run-up to the London 2012 Olympics.
“I would like to take this opportunity to thank Saatchi & Saatchi Design, and its Managing Director Ashley Goodall, for their outstanding work and dedication in developing this stunning new identity.”
The new logo - which was developed pro bono by Saatchi - comes at an exciting time for British Handball, with the Performance programme making huge strides in the run-up to the London 2012 games, while the BHA is undergoing a major programme to further modernise its governance structure.
It will take a little time for the new identity to be fully phased-in and therefore it is expected that the old logo will continue to be visible over the next few months as the transition is completed.
