BP Ultimate is proud to announce that it is to back rising Honda Formula 4-Stroke powerboating team Locamotion, led by female driver Rose Lores, in their bid for the 2008 title.
Team Locamotion made its race debut in the 2007 season and this year, with the guidance of new navigator, Tomo Rich, and a boat powered by high performance fuel BP Ultimate, Lores and her team are determined to clinch the series title.
The boat has been given a complete make-over to celebrate the new sponsorship and the prominent BP Green is guaranteed to turn heads on the water. The team will be an ambassador for the brand throughout the 2008 season.
Ruth Sanderson, of BP Fuels Marketing said: “Teaming up with Locamotion is an opportunity to showcase the performance benefits of BP Ultimate fuels.
“The brand is already prominent within the motorsport arena - and this gives us a new platform to engage with a different group of sports fans who are equally as obsessed with performance.
“Team Locamotion has an incredible prospect and we’re excited to be backing them during the 2008 series, hopefully all the way to victory.”
Rose Lores, said: “I am delighted to have the support of BP Ultimate, a household brand and one of the world’s leading fuel manufacturers. This year we believe we have the ultimate team with a fantastic boat set up. Hopefully we will be able to raise the series trophy at the end of the season.”
