The concept, provided by the unique Australian company My Heroes, allows branded products to be purchased online featuring an athletics hero image and inspirational message for personalised presentation to a child.
The exclusive range of My Heroes products includes A3 and A4 prints, life sized growth charts, birthday cards and special occasion cards. Commonwealth Games gold medallist and Olympian Bronwyn Thompson, Australia’s premier female long jumper, is thrilled with her involvement in the range.
“This is a terrific opportunity for us to promote the spirit and achievements 2 of our athletes as well as strengthen an important connection to our supporters, wherever they may be in the world,” she said.
“Given athletics is year-round and so many of us spend a good part of the calendar competing overseas, it provides us with another link with our supporters while allowing us to commend and encourage participation and achievements at the junior level.
“With next month’s World Championships and the Olympic Games in Beijing next year, the timing of this opportunity is perfect.”
Joining Thompson in the program are other members of the World Championships squad including Jana Rawlinson, John Steffensen, Scott Martin, Tamsyn Lewis and Dani Samuels plus representatives across each of the athletics disciplines.
“We are extremely pleased to have Athletics Australia as part of My Heroes and we look forward to connecting their supporters with the athletes through our unique concept, which we believe gives confidence and inspires children while providing them with lasting enjoyment when they look at their personalised product from their hero,” said Jon Field, Managing Director of My Heroes.
“Every child should have a hero and someone they look up to and since launching our company there have been some fantastic responses from children who have viewed our website or have received our products, most of them can’t believe that their sporting hero knows who they are or has sent them a special message.”
3 My Heroes is in the process of taking their unique business and product offering across all sporting codes both in Australia and internationally and will look to diversify across other industries in the future.
My Heroes products can be viewed and ordered through athletics.com.au (through the My Heroes link on the homepage) or the My Heroes website at www.myheroes.com.au