The Rugby Football Union for Women is delighted to announce that Amor has been appointed as Head Coach and Friday will assist Amor as Coach.
Amor captained England Sevens for four years and led England to a record four successive victories in Hong Kong and two successive victories in Dubai. Friday took over the role of England Sevens coach from Joe Lydon towards the end of the 2003/04 season after assisting him for the previous three years.
With the inaugural IRB Women’s Rugby World Cup Sevens being held in Dubai in 2009, England’s Sevens campaign is stepping up a gear and this season the squad will compete in the Amsterdam Sevens, the National Sevens, the Home Nations Cup and the European Sevens, the latter of which will also act as a qualifier for the 2009 Rugby World Cup Sevens.
Amor, who plays for Wasps, said: “It is a massive honour to be given this opportunity. I am hugely passionate about sevens rugby and international rugby so this is a fantastic opportunity for me to take a leading role in coaching and developing an international side.
“This is an exciting time for women’s rugby. Women’s rugby has changed so much in such a short period of time and looking ahead to 2009 and beyond I'm sure that the steps that are being made going forward are going to be effective and successful. I have been impressed with the England Elite squad; they are clearly naturally talented players.
“This season and the early tournaments will be about setting the foundations and getting the basics right, working with the players on their conditioning and that will put us in a good position ahead of 2009. The introduction of the Women’s Rugby World Cup Sevens is fantastic news and will be hugely beneficial for the women’s game globally as well as in England.”
Nicola Ponsford, the RFUW’s World Class Performance Manager, said: “We are exceptionally pleased to have Simon and Mike on board. It is a big boost to our international Sevens campaign to have coaches of their experience leading our sevens programme.
“We have a busy year ahead which will culminate in the European Sevens. Our success there will be paramount as we look ahead to the 2009 IRB Rugby World Cup Sevens.”