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Triathlon - 22. August 2007.

World Triathlon Corporation names T3 Athletic Recovery Mattress as the official mattress of Ironman


 

August 20, 2007 (Tarpon Springs, FL) - The T3 Athletic Recovery Mattress, which features patented Energia technology, will be used by some of the world's top triathletes. Expect an announcement soon regarding T3's endorsement by one of the best athletes in the sport.

The T3 Athletic Recovery Mattress is a product of T3 Athletic Recovery Products. The T3 was designed to promote the deep sleep and muscular repair necessary to absorb the intense training experienced by endurance athletes.


"Ironman is synonymous with performance and one of the key elements to peak performance is rest. Ironman has partnered with T3 because of its high quality product that targets athletes and their recovery," says Sponsorship and Licensing Manager for Ironman, Andy Giancola,.


"Stress, rest and recovery are critical to regular endurance training. While there is plenty of attention focused on coaching, training, nutrition and racing equipment, there is very little emphasis on products that promote and enhance true physical recovery. The T3 Athletic Recovery Mattress is the first product of its kind designed specifically for endurance athletes," says founder and triathlete, Daniel Ederer. "T3's partnership with Ironman is an exciting and essential connection to those who can benefit the most from our mattress - the dedicated endurance athlete community. As an Ironman competitor myself, it is quite satisfying to have the T3 Athletic Recovery Mattress meet the demanding standards of becoming an official product of Ironman."


Energia is the first comfort material to successfully combine high resiliency and support with the shape-conforming comfort of memory foams. The T3 utilizes a proprietary ratio of foam densities to achieve a custom-fit feel based on sleep preferences. The benefits of Energia include:


- Reduces motion transfer and sleeps cooler than pure memory foam.

- Decreases average stress on key pressure points, thereby allowing both major muscle groups and core stabilizers to relax and repair.


- Is exceptionally durable and manufactured with environmentally friendly VPF production technology.


"I have always encouraged my athletes to view a quality mattress as a key piece of training equipment. A healthy back and shoulders and proper rest are central to the success of any endurance athlete. T3 delivers a high quality, athlete-specific sleep and regeneration solution," says Lance Watson, founder of LifeSport Coaching and coach of Olympic Gold Medalists and Ironman Champions.


The T3 Athletic Recovery Mattress will be on-site at the Ford Ironman World Championship in Kailua-Kona, Hawaii and Ford Ironman World Championship 70.3 in Clearwater, FL. Additionally, the T3 Athletic Recovery Mattress will soon be available for direct purchase exclusively through the T3 website, www.T3recovery.com. Information about purchasing can now be found at www.sunrisematt.com/ironman, or by calling 800-359-8144.


For more information on Ironman, visit www.ironman.com. For media-related inquiries, contact Blair LaHaye at Blair@ironman.com or Jessica Weidensall at Jessica@ironman.com. Both may be reached at 727-942-4767.

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