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Football - 22. January 2008.

Womensportreport.com links up with The David Beckham Academy

The David Beckham Academy: The Story So Far

Ever since David Beckham attended the Bobby Charlton Soccer School as a child, he wanted to be a professional footballer. That experience fired his imagination, and led him to pursue his dream.

David established The David Beckham Academy to offer children the same chances that he enjoyed as a boy, in a professional football environment.

As a youngster he would play football in the park until dark. Unfortunately, nowadays streets and parks can be dangerous places and parents want their children to be able to play safely and out of harms way.

Not only does the Academy help get kids off the streets and into a safe playing environment but The Academy also aims to help young footballers pursue their passion for the game by providing the best football education in the country. It has inspired thousands of children to be passionate about playing football, enjoying life and keeping active and healthy.

The Academy was opened in 2005 in Greenwich, London. It is the largest and most hi-tech sporting facility of its kind in Europe. It has a massive indoor arena housing two full sized, third generation, artificially turfed pitches, alongside a state-of-the art education and administration centre.

The David Beckham Academy offers children of any football standard, aged between 8 and 15, the chance to take part in one of their fun and educational programmes.

These include five-day soccer camps, free school day-visits and after-school clubs and tournaments where children not only take part in matches and learn soccer skills but also learn about the skills of people behind the scenes in football including coaches, fitness experts, scouts and nutritionists.

The David Beckham Academy is also an approved centre to deliver FA / 1st 4 sport qualifications to adults and can now offer a wide range of courses to meet individual needs and development in the field of football coaching.

The Academy is situated in Greenwich at the edge of the financial district of Canary Wharf, and therefore it made sense to offer the world class facilities to the local business community.

Businesses can take part in team building days, where up to 20 employees enjoy an event tailored to their requirements. There is also a yearly Corporate Cup, a 16-team annual tournament with celebrity football managers in attendance.

The majority of the money paid by these companies go to the Academy’s partner charity, Shine, (please see below for more on Shine) and towards the yearly running of the Academy.

For further information on the David Beckham Academy please contact Adam Paris at Radiator PR on 020 7400 1131 or adam@radiatorpr.com

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