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Olympic Gold medallist Daley Thompson backs Nestlé GO FREE programme

15.07.2008 - Other Sports

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Double Olympic Gold medallist Daley Thompson is supporting Nestlé GO FREE,
summer initiative, to encourage families to get active.


Former decathlete Daley Thompson has teamed up with Nestlé to launch its GO
FREE campaign for 2008, which gives kids and families access to free sports,
activity sessions and lessons at over 3,000 participating venues throughout
the UK and ROI.

Speaking at today's launch, Daley urged mums and dads to get their kids out
and active this summer, he said: "As a parent of five, I know it can be
tough finding things to do as a family, but maintaining a balanced lifestyle
is important for us all. So we need to encourage our kids to get active at
every opportunity.

"GO FREE is a great way to give families access to a range of fun activities
that anyone can have a go at. It's a fantastic way to get your kids into
sports, and to learn new skills. You might even discover your child has a
natural talent you never knew they possessed."

Nestlé GO FREE is an annual on-pack voucher collection scheme which
encourages families to be more active together, offering access to free
activity sessions and lessons. Nestlé has partnered with over 3,000 venues
throughout the UK and ROI nationwide to allow families to participate in
activities locally.

There are over 25 million free sessions to be redeemed from the GO FREE
promotion across the UK and ROI. That's an average 4 free activity sessions
per child.

In addition this year's promotion offers consumers the opportunity to
exchange five vouchers from Nestlé cereals packs (only) for a Go Free
Experience Voucher. This offers consumers a choice of 13 different
experiences including, Quad Biking, Skiing, Paintballing for 2, Sphering and

Daley Thompson will star in a TV advertisement for the initiative, which
encourages families to get out and get active with their kids this summer.
The advertisement airs on July 21st, and will be shown on terrestrial and
satellite channels.


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