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Handball - 10. December 2010.

Women’s EHF EURO opening achieves impressive

Women’s EHF EURO opening achieves impressive

TV overnight ratings in host countries
EHF EURO beats UEFA Champions League in Denmark – Norway’s TV2 reports most watched international handball opening game ever Copenhagen, Denmark/Oslo, Norway, 9 December 2010 – The Women’s EHF EURO 2010, which commenced last Tuesday, generated excellent TV figures in its host countries Denmark and Norway right from the first throw-off. Infront Sports & Media, the exclusive marketing partner for theEuropean Handball Federation’s (EHF) premier events, and its national broadcast partners TV 2 Denmark and TV 2 Norway today announced impressive overnight ratings for the host countries.

EHF EURO beats UEFA Champions League
Sport dominated TV programming with football and handball as the main highlights in Denmark whenthe Women’s EHF EURO 2010 went to air. Last Tuesday, live television coverage for the Denmark vs Serbia (end result: 25:20) preliminary round game played in Aalborg was peaking at a cumulative audience of 974’000 on TV 2 Denmark. Simultaneously, FC Copenhagen’s 3-1 victory over Panathinaikos Athens in a decisive UEFA Champions League match was broadcast live on Viasat.
Copenhagen became the first Danish team to reach the Last 16. However, the popularity of handball was confirmed as TV 2 secured a 39.1% market share over Viasat’s football coverage with 33.7%.

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