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Surfing - 14. April 2010.

Win A Trip To Hawaii With The O Neill Hyperfreak Augmented Reality Game

O'Neill is proud to announce the launch of a state-of-the-art website showcasing the HyperFreak boardshort. At the heart of the website lies an entertaining augmented reality surf game, paving the way for you to get your interactive shred on even when conditions are flat back out in the real world. Simply play the game for your chance to win a once-in-a-lifetime trip to the O'Neill World Cup of Surfing in Hawaii - all you need is a computer, webcam and broadband internet connection.

The Boardshort
Stemming from the industry breakthrough technical boardshort the Superfreak released in 2003, the Hyperfreak pushes the limits of stretch, strength and lightweight performance. With many competitors now chasing the technical boardshort category we developed, the Hyperfreak is the clear leader with powerful attributes in fabrics and workmanship.Highly technical products like the Hyperfreak is a result of innovative design and extensive testing with the world's top athletes.

The Augmented Reality Game
Inside the new issue of Zigzag you will find an O'Neill Hyperfreak advert. Hold this advert in front of your webcam to activate the 3D experience, and simple as that, you're in. The objective of the game is too keep the surfer riding for as long as possible. You earn points by surfing in the 'perfect' spot (in the barrel). The better you surf the more points you get. The game can be found at Hyperfreak Game

Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged (or augmented) by virtual computer-generated imagery, creating a mixed reality.

The Prize
Two tickets to Hawaii to check out the O'Neill World Cup Of Surfing will be coming the way of the winner. Included are hotel, backstage passes and a meet and greet with the surf heroes. The competition runs until the end of August and the winner will be announced the beginning of September. The top 50 points scorers will be in the running and the winner will be drawn via a sweepstakes. Get playing and good luck.

For more information contact Paul Canning from O'Neill South Africa
e. paul.c@oneill.co.za
p +27 31 313 1400
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