For the second consecutive year, worldwide leaders in high-performance
protective gear, Giro will get the BRITS rocking when they host the Giro
British Big Air Championships and present The Correspondents at this year’s
BRITS Music & Snow Festival, 20th – 27th March, LAAX, Switzerland.
Following on from an inspirational 2010 Big Air Championships, which
witnessed the battle of the double corked 1080’s, the first landed double
front-flip and showcased riders including, Jamie Nicholls and Katie
Summerhayes as future international stars, the 2011 Giro Big Air
Championships looks set to go off with a capital B.I.G.
Band of the moment, The Correspondents, who took the festival world by storm
in 2010, sharing stages with the likes of Basement Jaxx, Bat for Lashes and
Dub Pistols and will blow you away when they take to the stage at the Indy
Club presented by Giro and with help from friends at Ski Club Great Britain.
The 3-STAR TTR Giro Snowboard Big Air Championships will take place on
Wednesday 23rd March with the Giro Freeski Big Air Championships finishing
the week off in style on Friday 25th March. BRITS packages are still
available and start from an insanely cheap £255* - including seven nights’
accommodation, seven days' lift pass, Funi beanie and a festival wristband
giving you free entry to club nights and a bevy of resort discounts and
event privileges. To find out more go to: www.the-brits.com
Giro, based in Scotts Valley, California, is a worldwide leader in
high-performance protective gear and accessories for action sports and
active lifestyles. Their mission is to create products on the leading edge
of inspired design that look, fit and feel like a part of you, and allow you
to be at your best.
Continuing to host the Giro British Big Air Championships and by already
sponsoring an elite team of UK snowboarders and freeskiers including, Murray
Buchan, Tyler-Jay Harding and Olympian Ben Kilner, and X-Games Gold Medalist
Jenny Jones, Giro are really demonstrating their support for the UK scene.
The BRITS, which is part of the Swatch TTR World Snowboard Tour, would not
be possible without its highly supportive sponsors: Giro, Protest, Trespass,
SNO!zone, Cushe, Garmin and Snow+Rock. Demo partners: Ride, Salomon, K2 &
Volkl snowboards and Line & K2 skis. Media partners: Whitelines, Huck,
Flipside, Extreme Sports Channel, Downdays.eu, Skiclub.co.uk, Natives.co.uk,
Metrosnow.co.uk and Snowboardclub.co.uk. Destination partners: Switzerland
Tourism and LAAX.
photos Janos Schmidt