The on-going BMW Malaysian Open 2011 today spread its influence and reach for a good cause as four professional women’s tennis players currently taking part in the tournament took time off their busy and hectic schedules to support a good cause, ‘The Power Over Cervical Cancer (POCC) – Helping To Protect Every Woman’, which is an integrated communications campaign on Cervical Cancer Education and Awareness, by the National Cancer Society of Malaysia (NCSM).
The four players who readily turned up at the National Cancer Society of Malaysia’s headquarters in the heart of Kuala Lumpur were Italian World number 5 and the tournament’s top seed, Francesca Schiavone, along with Ayumi Morita, Shuko Aoyama and Chan Chin Wei.
At the NCSM’s headquarters, the players met with the NCSM’s management and staff who run an invaluable service for women in helping and aiding women to discuss with their healthcare professionals (HCPs), on medical problems and issues while seeking protection against cervical cancer with pap smears and vaccinations.
The POCC campaign was launched back in the middle of 2009 and comprises of different activities, reaching out to relevant stakeholders through channels such as the print media, broadcast and digital engagements.
The players were also taken on a tour of the NCSM’s headquarters and facilities, as they met and mingled with cancer survivors, current patients undergoing treatment and medical consultation, as well as local celebrity ambassadors who champion NCSM’s causes and activities, such as Sarimah Ibrahim, Genevieve Sambhy, and the Chong sisters Vanessa and Pamela.
NCSM’s Managing Director, Rubi-Ain Dahlan was very pleased to have the players over. “These players are role models for young women and the younger generation, and they appeal to young women for their achievements and who they are. When they come out in public and show their support for our causes and activities such as today, it helps and benefits us in many ways and we are very grateful for such support” said an appreciate Rubi-Ain.
Schiavone, who turned up at NCSM despite nursing an injury picked up during yesterday’s match, said, “I am passionate about charitable causes such as NCSM’s POCC campaign as back in Italy, I have friends who are both cancer patients and doctors who treat cancer patients. Off and on, every couple of months I go to a big private hospital near my home and stay there for as long as I can to lend my support and help out in whatever way that I can, as it is a great experience and I will continue to do so as long as I can.”
Another player present at NCSM, Chan Chin Wei, also voiced out her support for charitable causes and activities by saying, “I am excited to be here as such an experience is a first for me. After this, I do not at all mind being involved in a similar charitable effort, as I do not see any reason as to why I should not”.
The BMW Malaysian Open 2011, a leg of the Women’s Tennis Association (WTA) Tour – the world’s leading professional sport for women is being held from 28th February to 6th March 2011 at the Bukit Kiara Equestrian and Country Resort. The tournament has 32 singles players and 16 doubles teams’ competing in a knockout style competition for the prize purse of USD 220,000.00.
Tickets for the tournament can be obtained from TicketPro through their website at www.ticketpro.com.my or by calling +603 7880 7999. For ticket prices and other information log on to the official website of the tournament at www.bmwmalaysianopen.com.
FRANK UIJLENBROEK WORLDSPORTPICS