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Other Sports - 31. March 2010.

Sky told to cut Sports Channel prices

The BBC reports that this will bring the price rival pay-television suppliers have to pay for each channel to £10.63 per month, opening up the possibility of cheaper access to Sky Sports channels for millions of UK viewers. The channels carry some of the country's top sports content, including football from the Premier League and Uefa Champions League.

The order by media regulator Ofcom comes after a three-year review of the pay-television market and is designed to offer viewers a greater choice of pay-television services.

Sky has said it will appeal against he “unwarranted intervention”.

"This is a marketplace where customers are well served with high levels of choice and innovation," Sky said.

"Consumers will not benefit if regulators blunt incentives to invest and take risks."

The BBC reports that rights-owners from rugby, football, cricket and other sports fear the regulator's order could hit their income from TV rights sales.

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