As we have previously communicated, GIANT Italia Team has just signed down a partnership agreement with the Company SHARK, who is settled all over the World and represents an important part of OSOTSPA Group from Thailand.
Built in 1900, OSOTSPA starts developing pharmaceutical products. In 1970s, OSOTSPA changed its production, accommodating the growing demand for different products, above all regarding energy drinks.
In 1998, OSOTSPA created SHARK Energy Drink, launching it from Austria.
For this year, OSOTSPA energy drinks have been reporting such an extraordinary success.
These products are so appreciated by cool and fashion guys living in different countries, the Company is focused its businesses on.
SHARK Energy Drink is produced with natural ingredients and it is branded with the famous “shark”.
It is also very interesting that OSOTSPA usually adapts and reformulates its products considering the different tastes of Western countries. The Company, in fact, wants to focus its attention creating a drink “that should be tasted wherever people are, a drink for all the occasions and which answers perfectly to the needs of consumers”,
SHARK is not only an energy drink.
Above all it is a lifestyle product, a trend-product which inspires bikers loving its intense taste.
SHARK is a reliable and certificated product: it has been tested several times in Vienna (1997), then in London (2001) and recently in Edinburgh (2005).
“ SHARK is an energy drink which makes the difference creating a trend. It connects a variable target composed by guys and girls from 17 to 29 years old” the Marketing Manager of SHARK Matteo Gobino says, and the Marketing Manager of GIANT Italia Team Massimo Bechis confirms “we have signed down this partnership agreement to promote the SHARK brand and its concepts in every national and international events connected to mountain bike. One of our common goal is to create different co-marketing projects which will be soon developed and described ”.
SHARK will assist the Team managed by Gianfranco Bechis during the 2008 sportive season.
SHARK is one of the partners who have supported GIANT Italia Team during the third round of the Challenge Internazionali d’Italia Cross Country scheduled in Lugagnano Val d’Arda last 25 May. In that occasion, GIANT Italia Team has won with Yader Zoli, getting other two positions in the Elite Men and Elite Women podiums.
SHARK will be also present besides GIANT Italia Team during the forth round of the Cross Country World Cup running off in Vallnord (Andorra).