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Surfing - 16. March 2010.

RVCA rolling into your town = Grassroots surfing

Zigzag Magazine will be presenting the series, and there will be a Zigzag staff photographer in attendance at every event to capture the surfers and their rides. RVCA will also have a videographer at the events to record the family fun of the day. Results, images and video of each event and the competitors will be uploaded on the www.zigzag.co.za website as well as through various RVCA online portals.

Contrary to your standard surf contest, the Roll With RVCA events will have several unique division categories that will open up the events to everyone in the family, including U19, Open, Over 35, Girls and a Retro division. Prizes for these contests will consist of R10,000 worth of RVCA products per event across the divisions. Venues that have already been earmarked for these events are North Coast KZN, South Coast KZN, Port Alfred, Port Elizabeth, Strand and Melkbosstrand, with the first event set for Port Elizabeth on 28 March. This inaugural event of the series will be hosted by Surf Centre Port Elizabeth.

Zigzag editor Will Bendix is happy with the partnership and excited to have Zigzag Magazine on board for this unique venture. "Yes we're stoked to be partnering with RVCA on such a cool project," said Bendix on the upcoming series. "This series is set to really give back to grassroots surfing."

Roll With RVCA is a community-based surf series, and young and old are encouraged to attend. It is set to be a fun day on the beach where everyone can enjoy themselves and participate in the events. The series is positioned to not focus solely on the best surfers in the country, and is set to concentrate instead on surfers who will enter such events for the pure enjoyment of surfing with family and friends.

Information on the upcoming events, dates, venues and how to enter will be made available shortly. Any queries can be forwarded to Arno Lane on
e: arnolane7@gmail.com
c: 079 527 4773
o: 042 293 2199

About RVCA
RVCA is the brainchild of company Founder and Creative Director, PM Tenore. Transcending the boundaries of traditional action sports apparel, RVCA is a design-driven lifestyle brand free from passing trends. Appearing as a natural on the shelves of boutiques as on those of a local skate shop, RVCA is brought together by a group of likeminded individuals from various subcultures, a collaboration of sorts, a lifestyle within itself.

PM Tenore's intention from the very beginning has been to create a platform for RVCA, which combines art, music, fashion and a modern lifestyle in an original way. At the forefront of this vision has been RVCA's Artist Network Program (ANP) - a venture established to showcase the talents of accomplished as well as unknown artists who inspire our generation and push the boundaries of creative excellence.

Established to promote the genuine integrity of RVCA's subcultures while simultaneously giving back to the community, RVCA in essence is redefining the way the market views art and fashion as represented through the balance of opposites and how they coexist: water, oil; air, land; destruction, industrialization; art, science; foreign, domestic; order, anarchy; past, present.

For RVCA, it is about today, tomorrow and life as the big picture. It is about inspiring our generation, providing something of substance and culture and above all doing it with integrity and as a united family, a close-knit community.
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