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Snowboarding - 08. May 2007.

PRIOR INTRODUCES NEW BIG MOUNTAIN SKI FOR WINTER 2008



 

The Overlord is fat, fast and fearless

WHISTLER, Canada – May 3, 2007 – Whistler based Prior Snowboard Manufactory Ltd, known throughout the world as manufacturers of premium, handcrafted snowboards and skis, is coming out with its biggest, widest, stiffest ski model to date for Winter 2008: The Overlord. The Overlord provides a new level of big-mountain performance for progressive and advanced skiers.

“The Overlord is designed for skiers who are pushing the limits of big mountain riding,” comments Founder, Chris Prior. “We are immersed in a town of great skiers and surrounded by some of the biggest mountain terrain in the world. The Overlord is a natural progression of our environment and goals to make the best snow-riding products available. We named it after an expansive glacier just a few miles from our shop.”

Like all Prior skis it is constructed with a maple core and UHMW sidewalls for strength and stability. Other essential ingredients of the Overlord’s makeup include a new triaxial glass/carbon weave, special rubber dampening and thick, full wraparound metal edges. UHMW graphite sintered stone ground bases are also standard to provide optimal speed potential.

The Overlord is versatile and performs everywhere. Its wide, stiff chassis and relatively long sidecut provide the flotation and edge hold. A revolutionary gradually up-sloping tip design allows the ski to release earlier and drive effortlessly through transitions giving you the feeling you are skiing a ski much shorter while still providing the stability and edge hold you would expect from a ski of its length. A rounded, upturned tail reduces hang-up creating improved powder performance.

Specifications:

Length (cm)

Tip (mm)

Waist (mm)

Tail (mm)

Taper (mm)

Radius (m)

183

143

113

129

14

25

193

144

118

130

14

29

For Winter 2008 the Overlord is available from select dealers and online at www.priorskis.com for C$999 (approx US$849) starting September 1, 2007.

Prior has been handcrafting snowboards since 1990, splitboards since 2000, and skis since 2003. Prior offers a complete line of high performance snowriding products; customers can choose between various Pacific Northwest inspired graphics to get the look they desire. All Prior boards and skis are made at the Prior factory in Whistler, Canada, the company’s home since its inception.

For more information or to order the Prior skis visit www.priorskis.com or call toll free 1-877-93-PRIOR.

Theresa Clinton 604-935-1923

tree@priorskis.com

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