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Other Sports - 21. November 2008.

Nike Seeks Gamechargers to increase women\'s participation in sport


Gamechangers: Change the Game for Women in Sport launches today at http://www.changemakers.net/womeninsport

BEAVERTON, Ore.  Those raising the bar to create more opportunities for women in sport will now be able to take their efforts to a whole new level. Nike and Ashoka’s Changemakers are offering an online competition for those elevating women in their communities through the power of sport.


The Nike Gamechangers: Change the Game for Women in Sport competition encourages people from around the world to showcase their game by outlining their exciting ideas for women in sport at www.changemakers.net/womeninsport.  


 “Nike understands the transformative power of sport and we know there are social innovators around the world doing amazing work in this area,” states Nike “Let Me Play” Global Director, Maria Bobenreith. “Through the Nike Game Changers competition we are providing an online platform to form a community of game changers and showcase their ideas and innovations around empowering women through sport.” 


The Nike Game Changers online community is built upon a foundation of action and advocacy through sport and interconnectivity. Using their innovations, people from around the world can submit their ideas for social change while contributing to other entries, often resulting in new partnerships and friendships.


“The competition is driven by its member base through idea generation, nomination, digital voting, and blogging, making it organic and relevant to the audience,” states Changemakers’ Executive Director Charlie Brown. “Changemakers is excited to partner for this second collaboration with Nike, honing in on the global need to create more powerful opportunities for women in sport.”


The top 10 ideas are then chosen by a prominent judging panel including former athletes, celebrities, academics and social entrepreneurs. Members, fans, sports-minded celebrities and athletes then vote on the three most powerful ideas that each win a $5,000 cash prize.


The online competition will launch November 12, 2008 and will showcase innovative solutions, encouraging members to comment, network and assist one another in making a difference. Submissions are welcome until February, 2008.


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