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Rio Olympics 2016 - 13. April 2008.

Nike extends deal with US Olympic team to London 2012

Date: 10/04/2008

APRIL 10 - NIKE announced today that it has extended its relationship with the United States Olympic Committee as an official outfitter of the US Olympic and Paralympic teams through the London 2012 Olympic Games.

Nike will provide US Olympic and Paralympic athletes with the medal stand uniform worn on the awards podium and during medals ceremonies at the Beijing 2008 Olympic Games, the Vancouver 2010 Olympic Winter Games and London 2012.

Nike has been providing kit to the teams since 2005.

Earlier this week, it announced new Olympic product lines for every sport.

The company is planting its trademarked swoosh on thousands of athletes from 100 countries competing in 32 sports.

Joaquin Hidalgo, vice president of global marketing for Nike, said: “The Olympic movement is at the core of Nike's DNA and has played a vital role in our company's rich history."

Nike, which is locked in a fierce war with main rivals Adidas, who sponsor the British team and who are among the leading multi-million pound sponsors for London 2012, are planning a massive marketing campaign this year to promote their association with the US Olympic squad.

Don Blair, Nike's chief operating officer, said: "The Olympics is always an important moment for Nike.

"We're launching our biggest communications campaign ever."

Jim Scherr, the chief executive of the United States Olympic Committee, said: "Nike's ability to deliver ground-breaking apparel and footwear with cutting edge technology has been instrumental in our efforts to support America's Olympians, Paralympians and hopefuls."

Among the British athletes that Nike sponsors is Paula Radcliffe, the world record holder for the marathon.

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