Tennis player Serena Williams and Golfer Sergio Garcia both currently use the product.
The towel was tested while out playing golf on the Easter holidays when the UK had amazing weather for once.
Wet the towel and snapped it like it said and the instant cool felt wonderful, then we wet it again and again we golfed for almost five hours and it worked every time we got it wet.
For the price of £15-£18 on most websites, it's a great price
Mission EnduraCool Towel: £15
The product is an instant Cooling Towel that is made from a proprietary performance fabric that instantly cools when soaked with water, wrung out, and then snapped in the air to activate the cooling properties. The proprietary technology works by absorbing moisture and perspiration into the fabric core where the unique radiator-like fibre construction circulates water molecules and regulates the rate of evaporation to create a prolonged cooling effect.
Here is a video that shows you how to use it: https://www.youtube.com/watch?v=Ru22N_4Y-nM