Nashville, TN - Organizers for the Marketing Women's Sports Conference and Summit have announced the speakers for the "What Sponsors Want" panel. The panel will be held on Tuesday, November 6, 2007, at the Nashville Marriott Hotel at 10:00 am.
The line up includes some pretty well known and established sports and business leaders including:
Jerry Rosen (Moderator) Chief Operating Officer of Rosen &Brichta Adv. Marketing in Chicago, IL. Jerry Rosen began his advertising career as an art director at D'Arcy McManus and Masius in St. Louis. After moving to Chicago in the early 80's, he worked at Campbell Mithum Esty. At 30, Jerry opened his own agency and has since enjoyed a client roster that includes or has included, Cingular Wireless, the Chicago White Sox, the Chicago Bulls, Wendy's International and others. Jerry is the recipient of over 40 creative advertising awards and has been recognized for his advertising expertise in The Chicago Tribune, Crain's Chicago Business, Ad Week, Ad Age and the New York Times. He serves on the Board of Governors for the Association of American Advertising Agencies, is a board member of the Airoom Foundation and of the board of directors for the Chicago Fire's Fireworks for Kids Foundation.
Bobby Markowitz is the Vice President of sponsorship marketing for Earthquake Media in NY.
Bobby Markowitz is responsible for the company's overall events strategy, promotional development and sponsorship activation for the company and its clients. Since July 2005, when Bobby Markowitz joined Earthquake Media, he has spearheaded the rapid growth of Earthquake Media's client's event production, sponsorship placement &activation and customer acquisition efforts. Markowitz, who has more than 15 years of experience in both online &offline advertising and marketing, runs his division of Earthquake Media with a distinct business strategy; he promotes and integrates a commitment to ethics as the best way to attract and retain customers. In doing so, he is shaping a new paradigm for events, sponsorships and customer acquisition that he also believes can reshape America's attitudes towards the experiential marketing medium. Prior to joining Earthquake Media, Markowitz built and directed the marketing for Ziff Davis Media's video gamer social network 1UP.com in San Francisco and Sports.com, a sister site to Viacom's CBS SportsLine and Europe's largest online sports entertainment destination, based in London. Also while in Europe, Markowitz developed business and activated sponsorships for RPMC, an LA-based experiential marketing excitement agency. Before moving overseas, Markowitz served as both radio marketing manager and international marketing manager for SportsLine.com after being recruited from SportsRadio 560 WQAM where he was Sports Sponsorship Specialist for the Florida Marlins Radio Network. Mr. Markowitz has a BS in psychology from the University of Florida and is an MBA graduate of the University Miami, Florida with a focus on international business.
Angelo Scialfa is the Director of Marketing Partnerships for the WNBA's New York Liberty in NY.
Angelo Scialfa Joined the WNBA's New York Liberty in November 2006. He is responsible for corporate sponsorship sales and new business development calling on fortune 1000 companies. His 22 years of marketing and sales includes 12 years at Penn State, 2 years at the New York Giants Radio Network and 4 years Eastman Radio Sales all as a Sports sales and marketing professional.
Yolanda L. Jackson is the Director of Athlete Marketing &Promotions for the Women's Sports Foundation in New York.
In her current position as director of athlete marketing and promotions for the women's Sports Foundation, Yolanda directly interacts regularly with more than six hundred elite, Olympic, world class champion and professional female athletes, in close to 100 different sports, and communicates regularly with over a thousand others in any given year. She is responsible for consulting with corporations and athlete representatives on endorsement negotiations, as well as acting as liaison between athletes and the many organizations and corporations with which the Foundation is associated. Working closely with the USOC and the national sports governing bodies, Yolanda spearheaded the first ever research study that addressed the needs of female professional and amateur athletes. She created and runs the Foundation's Speakers Service which includes over a hundred elite athletes; designs and presents education and development seminars for elite athletes and the sports marketing community, and assists in the planning of corporate sponsored events which feature women athletes. Considered an expert on promoting and marketing female athletes, she is often asked to speak on various topics concerning them. In 2001, Foundation founder, Billie Jean King created the Yolanda L. Jackson Give Back Award in recognition of her work with athletes. It is an endowed award given annually to an athlete who gives back to her community and to girls following in her footsteps. In 1991 Jackson was asked by tennis legend Arthur Ashe to assist him in implementing the policies he developed that would become the cornerstone of his new organization, the Arthur Ashe Athletic Association. During her nine year tenure as executive director, she was instrumental in creating the organization's student-athlete mentoring program which led to summer internships in major corporations including ABC Sports television among others, and the Arthur Ashe Leadership Awards to honor educators, corporate executives, entertainers and athletes who give back to their communities. A native New Yorker, Jackson received her bachelor's degree in sociology from Iona College in New Rochelle, NY, holds a master's degree in industrial psychology from Columbia University, and a postgraduate certificate in Sports, Entertainment and Events Marketing from the New York University School of Professional Studies.
Aleia Naylor is the Senior Marketing Officer for the Women's Sports Foundation in New York.
As the Senior Marketing Officer for the Women's Sports Foundation Naylor serves as the primary liaison for corporate membership, national, event, and program partnerships. She is responsible for sponsor administration, internal and external sponsor relations, and sponsor cultivation.
"We are very pleased to have such experienced individuals participate on this panel. The information they will share with our attendees will be extremely valuable," states organizer, Catherine Masters.
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