AMERICAN INTERBANC.COM ANNOUNCES 2007 TRIATHLON TEAM
American Interbanc Mortgage announced its first-ever triathlon team today. The American Interbanc.com team includes 4-time World Triathlon Champion, Simon Lessing, Ironman Triathlon World Champions, Michellie Jones and Heather Fuhr, multiple-Ironman Champion, Chris Legh, and USA Triathlon Champion, Becky Lavelle.
While American Interbanc.com has been sponsoring triathletes for several years – 2007 marks the first time that the company has shaped its sponsorship toward a team concept. “We’ve sponsored a number of triathletes since our initial sponsorship of Simon Lessing in 2003,” said Mike Dannelley, President and Founder of American Interbanc Mortgage, “and we’ve learned that we want to have a more consistent presentation among our sponsored athletes. In order to maintain relationships with sponsored athletes, and attract the caliber of athlete who can best serve our needs, our 2007 Team concept is flexible. While we have a team uniform design, two of our athletes won’t be wearing it due to a strong personal color preference and a sponsor conflict.”
Fundraising for the Prostate Cancer Foundation (PCF) through its Athletes for a Cure (AFAC) program is one thing the entire Team will have in common. Each Team member will display AFAC’s green running man logo on his or her race uniform and will assist AFAC with fundraising. "Triathletes are intrinsically aware of their part as role models for healthy, balanced and productive lives,” said Scott Zagarino, Managing Director of Sports Marketing for the Prostate Cancer Foundation. “Athletes for a Cure and American Interbanc have created a platform for every participant to achieve their goals and to inspire others to reach for theirs – all while helping fund research into better treatments and a cure for prostate cancer."
“Athlete promotional appearances that are standard in athlete sponsorship agreements aren’t that valuable to us,” said Dannelley. “We thought it would be better use of the athletes’ time to assist a charity. So, with our sponsored athletes’ full support, we’ve donated the athlete appearances to PCF.”
“Mike has been a real supporter of the sport and it is great to see his program grow and succeed” said Simon Lessing. “Throughout my 22-year pro career I’ve had mostly great sponsor relationships. Mike is as supportive as any and it’s a pleasure to line up at races with American Interbanc.com front/center on my race top.”
“While we hope our involvement is good for the sport, we know it’s good for our business,” commented Dannelley, a 6 -time Ironman Hawaii finisher. “Despite the perceived down-turn in mortgages, our business has been growing a record pace. We are now licensed in 24 states, up from 11 when we started our involvement with triathlon, and we have applied for licenses in 25 other states.”
American Interbanc Mortgage is the internet’s leading consumer mortgage lender. The company is headquartered in Irvine, California. Visit www.americaninterbanc.com for more information.
About Athletes for a Cure
Athletes for a Cure is a fundraising and awareness program to assist individual athletes in their quest to raise money for better treatments and a cure for prostate cancer. Every dollar raised from the program goes directly to the Prostate Cancer Foundation, the world’s largest philanthropic source of support for prostate cancer research. The online program provides athletes with multiple tools to create a home in the racing and fundraising community. Registered participants can upload photos, personal stories and race information on their own page; set donation goals; send emails to their friends and family through the “Friends Asking Friends” network; and watch as their donations climb. For more information, visit www.athletesforacure.org
FRANK UIJLENBROEK WORLDSPORTPICS