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Triathlon - 20. June 2007.

Ironman Announces Official Coaching Partner

(Tarpon Springs, FL) June 19, 2007 – LifeSport will serve as the “Official Online Coaching Programs and Training Camps” for the Ford Ironman World Championship, Ford Ironman World Championship 70.3 and the inaugural Ford Ironman Louisville. LifeSport will kick-off the multi-year agreement by offering fifteen exclusive coaching packages, that include entry to the 2007 sold-out Ford Ironman Louisville.

“With the addition of the Ironman 70.3 Series and continued growth of Ironman, LifeSport is the perfect choice with their expertise in all distances of triathlon. Their team encompasses every facet of coaching and training, from beginners to top professionals,” says President and CEO of Ironman, Ben Fertic.

LifeSport currently coaches ten-time Ironman champion, Lisa Bentley, top American contender, Chris Lieto as well as all levels of athletes racing at Ironman and Ironman 70.3 qualifying races. In addition to professionals, LifeSport has a proven track record among new athletes, having coached several hundred in their quest for Ironman success.

President and Head Coach of LifeSport, Lance Watson, says, “At LifeSport, we strive to differentiate ourselves through our certified triathlon coaches, customized programs and personal interaction with our athletes. This partnership with Ironman is a natural fit, as we believe our philosophy matches the Ironman mantra. We look forward to working with athletes who have set their sights on completing an Ironman or Ironman 70.3 event.”

LifeSport is an exciting, rapidly growing company that offers world-class coaching services through online triathlon and individual sport programs with training camps and clinics around the world. LifeSport’s mission is to assist its athletes by providing programs that develop fitness, performance and inspiration. The company is lead by Olympic Gold Medalist and Ironman Champion Coaches, Lance Watson and Paul Regensburg, along with a team of world-class coaches and athletes.

For more information on Ironman, please visit www.ironman.com. To learn more about the programs offered by LifeSport, email Coach@LifeSport.ca or log on to www.LifeSport.ca. For media-related inquiries, contact Blair LaHaye at blair@ironman.com or Jessica Weidensall at Jessica@ironman.com. Both may be reached at 727-942-4767.

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Blair LaHaye
Director of Communications
Ironman/Iron Girl
727-942-4767 x207

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