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Cricket - 24. July 2008.

in2CRICKET.com.au – the new home of Kids Cricket

Cricket Australia today launched www.in2CRICKET.com.au as the new online home for boys and girls cricket.


Australian batsman Matthew Hayden and Sesame Street’s Elmo today met at the GABBA to discuss the Queensland Government initiative Eat Well Be Active ‘Find Your 30’ campaign and how children can become more active. As part of encouraging children to be more active Hayden became the first to check out the new children’s cricket website which will contain all the information children need to ‘get in2 action and get in2CRICKET’.

From 2008-09 the MILO in2CRICKET program will become the national entry level program for boys and girls. While programs will be starting across Australia over the coming months, from today children can get involved by logging on to www.in2CRICKET.com.au.

The website features a variety of activities for children, information on Australian players and the history of the game, nutritional information, competitions and information on how children can get actively involved in the game by finding their local MILO in2CRICKET centre.

There will also be a section for parents with all the information they need as their child gets in2CRICKET.

Matthew Hayden is looking forward to the new MILO in2CRICKET program:

“My children and I have had a sneak peek at www.in2CRICKET.com.au and there is plenty there for the kids and adults alike. The kids are getting to the age where they are picking up a bat and ball and in no time they’ll want to get down to our local MILO in2CRICKET centre.”

The MILO in2CRICKET program caters for boys and girls aged 5 to 10 years and introduces cricket and its skills in a fun, safe and healthy environment. Programs start around Australia at clubs and schools over the next few months, for all information on finding your nearest centre see www.in2CRICKET.com.au.

*Elmo is in Australia to promote Health Habits for Life, a Sesame Street program to encourage children to be active and eat healthy food.

*’Find Your 30’ is the second phase of the Queensland Government’s Eat Well Be Active campaign, which aims to get all Queenslanders to live healthier and more active lifestyles.

Just 30 minutes of physical activity each day for adults and 60 minutes for kids, along with eating healthy food, has significant health benefits and helps reduce the risk of serious health related illness.

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