HUNTINGTON BEACH, CA – (August 9, 2007) – The event is the first-ever women’s longboarding competition sanctioned by the Association of Surfing Professionals (ASP) to be held on the Hawaiian islands and is the first event of the 2007/2008 ASP Women’s World Longboard Tour (WWLT).
“To celebrate longboarding at the birthplace of surfing means so much to the Roxy brand. We’ve long supported women in competitive surfing and this is the perfect venue to give these talented athletes the recognition that they deserve” said Randy Hild, EVP of Global Marketing, Roxy.
The Roxy Jam Honolulu is a three-star rated open-pro contest and one of the biggest ASP women’s longboard events for 2007/2008. From a field of 64 competitors, Roxy team-riders Kassia Meador, Jenn Smith (2006/2007 WWLT Champion), Julie Cox, Kula Barbieto (HAW) and Crystal Dzigas (HAW) will compete alongside other pro longboarders Schuyler McFerran, Janna Irons (HAW), Mary Osborne, Joy Magelssen (HAW) and Cori Schumacher.
In addition to the $5,000 prize purse up for grabs, competitors will also vie for the $3,000 Schick® Quattro® for Women™ Best Style award given to the surfer who demonstrates the best style throughout the contest. The Roxy Jam Honolulu is also one of the qualifying events for the 2008 Women’s World Longboard Tour Championships with first place finisher receiving an all-expense paid trip for two to France for the Roxy Jam Biarritz.
On Thursday, August 23, Roxy will host a special open-to-the-public autograph signing at the Outrigger Reef on the Beach with Roxy team-riders Kassia Meador, Jenn Smith, Kula Barbieto (HAW) and Crystal Dzigas (HAW). Surfing legend and WWLT founder Linda Benson will be on the sand at Queens to show her continued support for women’s longboarding. In 2006, Roxy and Linda Benson formed a partnership to develop and grow the ASP-sanctioned tour. Linda also oversees the Roxy Jam Cardiff as the official contest director.
The Women’s World Longboard Tour, in its second year, has grown from three to nine stops for 2007. Roxy currently sponsors four of the nine events on the tour, including stops in Australia, Hawaii, California at Cardiff Reef and the WWLT Championship event in Biarritz, France. Following the event in Hawaii, the girls will travel to California to compete in the six-star rated Roxy Jam Cardiff, to be held September 21-23, 2007.
For more information, go to www.roxy.com.
Roxy is a brand of Quiksilver, Inc. (NYSE:ZQK), the world's leading outdoor sports lifestyle company, which designs, produces and distributes a diversified mix of branded apparel, wintersports and golf equipment, footwear, accessories and related products. The Company's apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage, while its wintersports and golf brands symbolize a long standing commitment to technical expertise and competitive success on the mountains and on the links.
The reputation of the Company’s brands is based on different outdoor sports. The Company's Quiksilver, Roxy, DC and Hawk brands are synonymous with the heritage and culture of surfing, skateboarding and snowboarding, and its beach and water oriented swimwear brands include Raisins, Radio Fiji and Leilani. The Rossignol, Dynastar, Lange, Look and Kerma brands are leaders in the alpine ski market, and the Company makes snowboarding equipment under its Rossignol, Dynastar, DC Shoes, Roxy, Lib Technologies, Gnu and Bent Metal labels. The Company's golf business includes Cleveland Golf, as well as Never Compromise putters and Fidra apparel. Gotcha is the Company's surf-based European brand addressing street fashion.
The Company's products are sold in over 90 countries in a wide range of distribution, including surf shops, ski shops, skateboard shops, snowboard shops, proprietary Boardriders Club shops, other specialty stores and select department stores. Quiksilver's corporate and Americas' headquarters are in Huntington Beach, California, while its European headquarters are in St. Jean de Luz and St. Jean de Moirans, France, and its Asia/Pacific headquarters are in Torquay, Australia.
NOTE: For further information about Quiksilver, Inc., you are invited to take a look at our world at www.quiksilver.com,
www.fidragolf.com and www.quiksilverfoundation.com
About Schick® Quattro® for Women™
The 4-blade high-performance razor designed specifically for women, delivers a shave so smooth you can skip a day or two. New for 2007, Quattro® for Women™ has an enhanced cartridge with two conditioning strips, one enriched with Aloe, the other with Vitamin E and Pro-Vitamin B5. Quattro® for Women™ continues its high-performance legacy by providing a shave that delivers you long-lasting silky-smooth skin. The razor handles are available in two ultra-feminine shades -- the wildly popular, original fuchsia and new tantalizing teal Quattro® for Women™ GO!® razor, with travel case. Quattro® for Women™ -- performance that prepares you for whatever comes your way.