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Athletics - 11. May 2007.

European Indoors in Birmingham the Most watched ever

European Athletics News


Final data on television viewing audiences, from the European Athletics Indoor Championships in Birmingham in March, have been received by European Athletics, the results of which make the event the most watched European Athletics Indoor Championships ever!

The number of hours broadcast from the Championships, has risen dramatically over the past three editions going from 186 hours in Vienna 2002, to 206 hours in Madrid 2005, to a staggering 262 hours in Birmingham in March 2007.

In line with this, the total audience figures, including all programmes and in spite of a major shift in television viewing habits across the board over the past few years, has risen from 180 million in Madrid 2005 to 194 million in Birmingham this year.

Speaking on receipt of the figures, Christian Milz, Director General of European Athletics said:

"We are delighted to receive these figures and to know that the popularity of the sport and the attractiveness of the sport continues to grow right across Europe"

"We had a full and noisy stadium for the majority of the Championships, a revival in the fortunes of a number of important countries and to top this off, these fantastic viewing figures, support what our President, Hansjörg Wirz declared were the best ever European Indoor Championships."

In Europe, action from the competition was broadcast in 28 EBU territories by over 60 broadcasters including Eurosport, which is broadcast in 54 European countries and has a potential reach of over 300 million households.

Outside of Europe, 6 broadcasters showed footage of the event including the Dubai Sport Channel, TBS Japan, DD Sports India and Eurosport Asia amongst other.

The above figures have been put together from data provided by research companies TNS and IFM as well as information from IEC in Sport.


Source: European Athletics

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