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Skiing - 06. October 2007.

DALE OF NORWAY BOOSTS SUPPORT FOR CANADA’S ALPINE SKI RACERS


Famed sweater manufacturer backs national teams for five additional years

CALGARY, AB (October 3rd, 2007)

In addition to financial support through 2012, Dale of Norway will outfit staff and athletes with its uniquely designed sweaters as part of the agreement to be the “official sweater” supplier of Alpine Canada Alpin, its World Cup races in Canada, as well as its Olympic and Paralympic teams.

“To have an internationally famous company like Dale of Norway step up with support for a full five years is very important as we seek to become a world leading alpine ski racing country,” said Ken Read, Chief Executive Officer of Alpine Canada Alpin. “Our athletes and staff are very proud to wear their sweaters as together we seek to be the best in the world.”

Dale of Norway and Alpine Canada Alpin have enjoyed a mutually rewarding partnership since 2000 when the two organizations first joined forces.

Henrik Lumholdt, President of Dale of Norway North America said; "We're extremely proud to have been a supporter of Alpine Canada Alpin over the past years. The team has grown tremendously -- and it has been gratifying to see the team's vision, its talented skiers and overall determination resulting in top finishes. Dale of Norway and Alpine Canada Alpin share the same goals -- to be the best in their respective areas -- and we're excited to continue our support for the team as they focus on the upcoming season and beyond."

A leading manufacturer and distributor of authentic Norwegian knitwear, Dale of Norway offers high quality knitwear in 100% pure wool, with unique designs that have been created based on Norwegian traditions, culture and history.

Financial terms were not disclosed.

Alpine Canada Alpin is coming off its best World Cup season ever. Last winter’s teams had a record-setting performance of 14 World Cup podiums and one World Championship medal.

To purchase a Dale of Norway sweater or other fine products from the Alpine Canada Alpin store, click here.

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