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Other Sports - 09. October 2007.

British Canoeing launches its sponsorship campaign following a season of international success


Following several seasons of international success in competitive canoeing the British Canoe Union (BCU) launches its first sponsorship campaign this week. There has never been a better time to get involved with canoeing. Opportunities to be an overall sponsor of a sport of the size of canoeing are rare, but today the BCU, the National Governing Body of canoeing launched a campaign to attract a headline sponsor.


At the recent Slalom World Championships the World’s best batted for medals. In the recent slalom World Championships two Bonze medals were clinched and three boats qualified for the Beijing Olympics. Other outstanding results last month include marathon racing’s Anna Hemmings winning her sixth World Champion title. Lat year in total, GB has won over 85 medals in international competitions over the past year. With the talent and passion of our British athletes, there is certainly a lot to feel good about looking ahead to the Beijing Olympics.


Grassroots canoeing also has a lot to celebrate, it is the most popular watersport in the UK, with over 1.5 million people canoeing regularly. It is easy to see why it is fast becoming a national passion given the varieties of the sport people can take part in. From grassroots, enjoying a relaxing paddle on the river to reaching the World and Olympic podiums, canoeing is for everyone. Canoeing is also environmentally friendly and green, promoting the preservation of wildlife and its natural surroundings.

The BCU are looking for a limited number of partners that share the passion the sport has to offer.

For more information or to find out how to get involved email partnership@bcu.org.uk or telephone 0845 370 9511.

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