Home News Product Reviews Health & Fitness Features Healthy Eating


If it is not your content, try to search here:
Rio Olympics 2016 - 04. February 2008.

British Airways to be unveiled as Olympic sponsor next week

JANUARY 28 - BRITISH AIRWAYS will be unveiled as the fourth top-tier sponsor of London 2012, it was reported today.

Marketing report today that the airline will join Lloyds TSB, Adidas and EDF Energy as official tier-one partners.

It is reported that they are paying £50 million for the sponsorship.

Earlier this month, the airline announced that it was to end its sponsorship of the London Eye; it will now focus its spend on becoming a tier-one domestic partner for the London Olympics.

The move represents something of a U-turn for BA, which had earlier ruled itself out of a tie with the Games, despite having been a bid partner alongside Virgin Atlantic four years ago.

It is expected that a campaign showcasing Terminal 5 launching next month, ahead of its opening in March, will be the first by BA to feature the London 2012 logo, Marketing report.

A spokeswoman for LOCOG told insidethegames: "We do not comment on speculation."

The full article can be read at http://www.brandrepublic.com/News/779753/British-Airways-clinches-50m-London-2012-deal/.


Thank you so much, if you tweet or share
Have you read it?
NSW amateur Stephanie Kyriacou leads by two
Rojas breaks world indoor triple jump record in Madrid

photo Dan Vernon

Please follow us