The Benromach Three Tens Cross Country Mountain Bike Endurance Events
No Fuss Events, organisers of the 2008 Three Tens Series of cross country mountain biking endurance events held at Fort William, Kirroughtree and Fochabers, have today (Thursday 08 May 2008) unveiled Benromach Speyside Single Malt Scotch Whisky as headline sponsor for the 2008 Three Ten Series.
The first of the Benromach Three Tens Series events, 10 Under the Ben, the flagship of the series, will be held in Fort William – the UK's premier mountain bike destination – on Saturday 31 May. The Fort William event has already attracted in excess of 750 entrants travelling from all over the UK and many countries throughout the world, including New Zealand and Canada, to experience an awesome course on some fantastic trails within Forestry Commission Scotland's Leanachan Forest. 10 at Kirroughtree will take place in Galloway on Saturday 12 July and 10 More in Moray will round off the Benromach Three Tens Series in Fochabers on the Saturday 23 August.
The Three Tens Series has captured the imagination of the two-wheeled outdoor enthusiasts who have a responsible attitude to really good fun, as well as a balanced and environmentally sensitive lifestyle. The Three Ten Series events involve individuals and teams, of various levels of ability, cycling a ten-mile circuit of exquisite mountain biking at each venue over a ten hour time period. As well as commitment to the Three Ten Series, Benromach will provide spot prizes and the opportunity for participants to sample Benromach Traditional Speyside Single Malt Scotch Whisky.
Located on the outskirts of Forres, Benromach is Speyside's smallest working distillery. Only two experienced distillers hand-craft Benromach using the finest Scottish barley and pure spring water from the nearby Romach Hills. Specially selected casks are then filled with the 'new make' spirit before being left to mature at the distillery for many years.
Commenting on the sponsorship announcement, David Urquhart, Joint Managing Director of Gordon & MacPhail, proprietors of Benromach Distillery, said: 'Our sponsorship of the Three Tens Series will become an important part of strategy in raising awareness and building the Benromach brand. Benromach is a brand targeted at the consumer who is adventurous, challenges the norm and seeks to share experiences with like minded people. For these reasons we feel there are strong connections between the type of consumer taking part in the Three Tens Series events and the Benromach brand.'
Frazer Coupland of No Fuss Events, organisers of the Benromach Three Tens Series, said: 'We are really pleased that Benromach have come on board as title sponsor for the Three Tens Series. Benromach ties in with the No Fuss philosophy and in particular with that of the Three Tens series. The events are all about recreational riders, elite racers, off road riders and weekend warriors participating in a sporting past time that we all love and share with loads of like minded people; and having a good time in a fun and relaxed environment. What better way to relax and unwind…..'