Brand Republic report that the Japanese company is launching its first global sponsorship campaign during the 2008 Olympics spanning, TV ads, idents and break bumpers.
The deal will enable Asics to steal some attention from rival sports brand Adidas, which is an official sponsor of the 2008 Beijing Olympics as well as London 2012.
Adidas also sponsor Team GB, who will once again be wearing their kit in Beijing.
Across Europe, Asics will run its ads on Eurosport from May until September across Olympic related content and during the Olympic Games themselves.
Eurosport will broadcast 15 hours a day from the Olympics for its duration.
Asics makes sports equipment for a range of sports featured at the Olympic Games including running, tennis, hockey and football.
The full article can be read at http://www.brandrepublic.com/News/778068/Asics-sponsor-Eurosports-Beijing-Olympics-coverage/.
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