Contest searches for three real women to be featured alongside WNBA MVP in new campaign
PORTLAND, Ore. Adidas announced today that starting February 1 it will host an enter-to-win promotion encouraging women to share their real stories about training struggles and successes. Three entrants whose inspiring stories receive the most votes will star in the new women’s ‘Me, Myself’ campaign alongside adidas basketball star Candace Parker.
“adidas presented this project early on and it really hit home for me. It was a determining factor in my decision to join the adidas family,” said Parker. “It celebrates women of all ages and athletic abilities and shows that despite our struggles we can achieve our impossible.”
This distinctive and inspirational new women’s imagery celebrates individuality, confidence and motivation through a series of intimate portraits depicting women during key moments in their fitness routines and daily lives. The campaign features real women alongside Parker, 2008 WNBA MVP and Rookie of the Year, and throughout the month of February, consumers are invited to become the New Face of the ‘Me, Myself’ campaign:
“Our goal was to create a contest that not only celebrates women’s achievements but allows all participants to learn from each other’s stories,” said Britt Jorgenson, US brand marketing director, adidas sport performance. “Candace is coming off a remarkable year; she won Gold in Beijing, took home the Rookie of the Year award and was selected MVP of the WNBA. Her inspirational story lends itself perfectly to this campaign and we hope it encourages women to share their personal successes and triumphs.”
The ‘Me, Myself’ campaign also includes the launch of the new adidas women’s site, www.adidas.com/women, which will be home to an innovative styling tool that allows users to create and personalize their own color palette so they can mix and match outfits while browsing through the key styles and products featured in the new adidas women’s collection.
FRANK UIJLENBROEK WORLDSPORTPICS