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Beach Volleyball - 11. December 2007.

6 Million Euros of additional turnover in communication and exposure gained by the Grand Slam in Klagenfurt


Entertainment session in Klagenfurt

Lausanne, 10th December, 2007 – The indirect turnouts of the A1 Beach Volleyball Grand Slam event 2007, the double gender event played in the region of Wörthersee from 1st to 5th August, show outstanding figures. The results stress that through this top FIVB Beach Volleyball event an additional turnover of € 6 Millions has been gained. Thus a net added value of € 3.2 Millions for the event’s region has been generated, increasing by 50% since the FIVB World Championships in 2001.

Surveys and analysis were conducted by OGM (Austrian Institute of Marketing) and United Synergies, both well-known Austrian market research institutions.
Besides the increase of the indirect returns, also the evaluation of the advertising value sets an all time record after 11 years of Beach Volleyball in Austria. The “national advertising value” for the event accounts for more than € 13 Millions, which includes the advertising value of SWATCH (more than € 870.000). In the research, these figures reflect only the Austrian media plus Eurosport returns.

Additionally, a customer satisfaction analysis has been conducted by the Institute for Economic Science of the University of Klagenfurt. The extremely positive result is that the visitors evaluate the event on average with 1.3 (when 1 is the best).

The “A1 Grand Slam presented by Nokia” was one of four Grand Slam events during the SWATCH-FIVB World Tour 2007 season, which has also scheduled the biennial World Championships, played last July in Gstaad, Switzerland.

It has recently received the Austrian Event Award in gold for Best Sport Event of the Year.

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